One of the hardest jobs at Top Agent Network is telling a talented real estate agent who’s eager to join TAN that he or she doesn’t qualify for membership.
Even more difficult is having to disqualify someone today when actually he or she qualified earlier this year, or telling a previous TAN member who wants to rejoin TAN that he or she no longer qualifies for re-admission. Ouch.
This happened just this past week, and it could have been avoided had the agent better understood our systems of qualification and membership.
Here’s what you need to know to gain and protect your Top Agent Network eligibility.
Please read these points as if your membership depended on them—it might!
- You qualify for TAN membership when your past two-year real estate sales (in dollars) in your local chapter’s geographical area place you in the top 10% of the area’s total sales. (More details of our membership criteria are shown on our website.)
- We do not budge on our membership criteria. Because members’ names and photos appear to buyers and sellers on our Member Directory, we stand by every evaluation. The integrity of our service depends on it.
- Qualifications are determined at the time of invitation or application. If you get an invitation from us, we have recently qualified you for membership. If you apply to us through our website, we perform your qualification analysis that very day.
- Because agents’ sales volume relative to their peers is always a moving target, so are our qualifications–particularly in the top 8-12% range. This graph shows the characteristic curve of total sales (y axis) by agent rank (x axis) in any given chapter. The very top producers (A) are in their own stratosphere. Their eligibility is unquestionable and stable. Large differences can exist between their past two-year sales figures and those of the agent just one rank above or below them.
The agents I try to look out for are the ones on the other side of the curve (B). The difference between these agents’ sales and the sales of their next-of-rank is virtually flat. Just one sale can make or break a TAN qualification. In fact, that’s what we tell applicants whose sales don’t quite meet TAN’s membership criteria but are close: “Call us after your next sale.” When they do, very often those applicants then qualify.
- Your qualification is good for three months after the date you were qualified, no matter what happens to your sales in the meantime. For instance, if you applied to TAN for membership on January 1, and through March 31 you didn’t sell anything while your competitors did (technically nudging you out of top 10%), we’d still honor your previous qualification. This grace period allows real estate agents to complete their trial period and decide whether or not TAN is right for them.
- The same is true for actual TAN members. If your membership lapses, you’ve got 3 months to rejoin TAN without re-qualification. Memberships sometimes do lapse, usually when a credit card has expired or changed. In their very busy lives, members need time to provide new credit card information. But if more than 3 months go by, we assume you meant to drop your membership, and you must re-qualify if you decide to rejoin TAN. This is what happened to the former member this week.
- Once a TAN member, always a TAN member–provided you never let your membership lapse longer than 3 months. Our CEO, David Faudman, likens the TAN member body to an alumni association. Once you’re in, you’re in. All we ask is that you keep your account current.
Here’s how to make sure that a TAN membership is available to you:
- As soon as you qualify or receive an invitation, start your trial membership. Particularly if you think you might be in that flat part (B) of the curve. The fence sitters are the ones who have regrets later, in particular after TAN takes off in their area.
- If you don’t qualify yet, but you are close, be patient and do call us after every sale. We’ll “whoop” right along with you when you qualify. We love to welcome new Top Agent Network members.
- After you become a member, keep your membership current. When we call or email you to say we need a new credit card number, please respond promptly!
A word to the wise: Agents in our chapter areas are discovering—sometimes the hard way—that a TAN membership, and even a TAN qualification, is a precious asset. Please take care of it. You’ll make your job and ours easier. Thanks!