A recent Top Agent Network study found that non-MLS and pre-MLS listings represent only 30% of members’ post activity in developed chapters.
It’s easy to understand why top agents market their pre-MLS and non-MLS listings to other top agents in their market. After all, the top 10% producers are typically involved in 75% of the closed sales in their region. These agent-to-agent connections often result in their next closed sale.
But why would agents recommend their favorite contractors or other service providers to competitors within their own area? Why provide the name of a great out-of-area agent to help a rival agent with his relocating clients while earning the rival a referral fee in the process? And, what’s in it for agents to share industry wisdom with their top producing local peers? Simple:
Real estate is a unique business where fierce competitors must cooperate to be successful. What comes around goes around. Help other agents and they will help you when you need it. It’s the nature of the beast.
In fact, “Service Provider Needed”, “Need an Agent in Another Market” and “Industry Discussion” are some of the liveliest categories on TAN. Here are just a few real examples:
Top agents know that in addition to closing sales now, they must attract and nurture clients well before and well after the home sale if they want to stay in business. By exchanging valuable real estate information with hundreds of the best agents in their market, members get the special inside edge that makes clients use them now and love them forever.