What to do? Risk alienating your seller? Or risk racking up those deadly “days on market” by listing the property at too high a price?
How about letting hard data be the bad guy, so you can come out looking like a hero?
Express your honest reservations to the seller, but post the seller’s price on TAN, as is, pre-MLS. The MLS clock doesn’t start ticking, and you’re just the prudent but willing professional.
Wait a couple of days, then login to TAN and click on TAN’s new “Post Open Report” next to the title of the post in question. (You’ll find it readily under the “Me” tab.)
There you’ll see data on exactly how many top agents opened your post, how many clicked on it, and how those rates compare to other posts on TAN of the same type. Take the data back to your seller and now the data’s the messenger, not you.
No matter what happens, you’ll look like a hero to be part of an elite group of top agents capable of giving their clients valuable advantages like these.
How else can you imagine using the new Post Open Report to give your clients an inside edge?