The MLS is geared to accommodate mass showings of homes that are painstakingly prepared to go to market. After repairing, painting, carpeting, staging, you spread the word far and wide. All in hopes of getting fabulous offers.
Often, it works.
But in case you haven’t noticed, life doesn’t always unfold with enough time and predictability to go to all that trouble. Life is messy.
Wouldn’t it be nice to know that—even when life throws you surprises—you can still get fabulous offers?
That’s what happened to a seller represented by David Gowan, a realtor at Coldwell Banker Previews International and a member of TAN’s San Francisco chapter.
David’s seller bought a Victorian near Fillmore Street last November. It needed a little work, but no problem. The seller had been looking for a fixer and was excited to take on the project. He got engineering plans drawn up. Architectural plans drawn up. Everything was moving beautifully along…
… when the seller got a call from a recruiter with a dream job offer. In another town. A far away town.
But wait… I’m in the middle of my renovation…
But how can I pass up this job? And what about my house? I’ve already engaged the contractor! Work is underway!
The seller approached David with an objective that, on the MLS, would have been impossible: get me a great offer on my house but please keep it private. The seller didn’t want the contractor to know he was selling, because if he couldn’t sell at an acceptable price, he just wouldn’t take the job offer and all would proceed as planned. No one would know the difference.
So David posted the listing on TAN. He included the architectural and engineering drawings as part of the sale.
Within a week, David had five offers, all over asking. The property has now closed. The contractor’s job is intact, so he’s happy. The buyers are thrilled. And the seller is excited to be moving on to his dream job.
It’s something that just couldn’t have happened without the top 10% agents of San Francisco all being in the same virtual room called TAN.