Your cell phone rings and you see the name of your client on your screen. It’s an important client. (But then, aren’t they all important?)
What would you do? Take the call or watch your kid’s glory moment?
One of the most common reasons people become real estate agents is because they believe it will give them the freedom to work when they want to.
Nothing could be further from the truth. Because the real estate business doesn’t come with freedom not to work—not unless you’re willing to accept the risk of being uncompensated for hours of hard work already invested. And who’s going to do that?
That’s why I call real estate a “life threatening” business.
Whether we’re at our kids’ sporting events, or on our family vacations, as agents we feel beholden to our clients’ immediate needs. We have to be. In a big commission/no commission business, if you miss that client moment, you may get nothing.
My goal with TAN is to help you consistently stay out in front of your clients in ways that are easy for you to maintain, yet meaningful to them. Impress your clients often enough, and the engendered trust could give you breathing room to watch your kid’s glory moment.
Then you can comfortably wait to make that all-important call.