I own real estate. And, just like any property owner, I want to get the most money when I sell it.
About a year and a half ago, I became interested in selling my Sausalito, California duplex, if I got the “right” price. (You’ve heard sellers say that before!) Cautious not to bother my excellent tenants with MLS showings, I posted it on Top Agent Network as a Non-MLS listing for $1,500,000.
The Marin County chapter of Top Agent Network is one of TAN’s most active and a virtual “who’s who” of the area’s highest producing agents. Certainly, some top agent would have a buyer for the property!
The response to my post? Total silence. No emails. No phone calls. Not even a text.
Yep, I was bummed about that—until I realized that no response was telling me a lot. I knew that every post on TAN is emailed to all verified top 10% real estate agents in any chapter area. The lack of agent response to my post was screaming to me that the current market was not ready for a duplex in Sausalito priced at $1,500,000. Boy, was I glad I didn’t put it in the MLS and mess with my tenants!
So, if your “Motivated Buyer” post on TAN gets little response, the market is simply telling you there aren’t owners interested in selling the kind of property you seek at the price your buyers are offering. Similarly, if your “Pre-MLS/Non-MLS” listing post gets little response, you are probably asking too much for it. How great to know this before going on the MLS!
Instead of you being the “bad guy” who doesn’t “believe in them or their property”, objectively share the market feedback you get from your TAN post with your clients. The clients might just surprise you and get more realistic about their list price or purchase criteria.
At worst, you can reduce the time you spend with dead-end buyers and sellers.
After all, you work in real estate for a living, don’t you?