Nothing beats storytelling—just about everyone enjoys a good story. Buyers (and sellers) are looking for you as their real estate agent to tell them the story of the town, the neighborhood, or the house for sale. A powerful (and free) way to tell stories online is via Storify.com. Storify allows one to weave together strands of social media (photos and videos and posts and links) to tell a story.
“Be Your Own Agent!” That’s the tagline of a new, do-it-yourself website for consumers called BuyerCurious.com. (Read the emotionally charged comments in this Inman News story.) The site claims that, by representing themselves, buyers can save thousands of dollars if the seller doesn’t have to pay a commission split to a buyer’s brokerage.
Crack open any real estate magazine or website and nearly every agent claims to be “Top” in something. Some agents think that just claiming they are a top agent will cause homebuyers and homesellers to flock to them. Recently, we surveyed real estate consumers and asked them: “How important is it that your real estate […]
As a Stanford Business School MBA Alumnus and a Real Estate Broker, over the years Stanford has invited me to teach seminars to students on home buying strategies. After all, many of the Stanford Graduate School of Business graduates land high paying jobs and are anxious to buy their first home. First and foremost, I […]
“I want the blue toy! I want the blue toy!” Nine years ago, these were the passionate screams of my 4 year old son, Lucas, as we walked through Toys R Us. Although embarrassed by the outburst, I quickly realized I had a great teaching opportunity for my son. So I calmly responded, “Lucas, I […]
TAN welcomes guest blogger Katherine J. Higgins, an active Top Agent member from our Marin chapter who recently opened a second real estate office in Scottsdale, Arizona. As a Marin County Top Agent, I have had great success with getting my offers accepted in a low inventory, high demand market that is experiencing multiple offers on […]
TAN welcomes guest blogger Malcolm Kaufman, a Top Agent member from our San Francisco chapter and from McGuire Real Estate. The term “feeding frenzy” happens when there is not enough _____________ (fill in the blank) and there is frenzy among those who want it, whatever it is. This is one characterization of the San Francisco market and […]
It seems everybody is electronically screaming “READ ME!” And it’s not working. Think about all the emails, blog posts or web ads you simply ignore. Bad news: your real estate clients and prospects feel the same way. So how do you cut through the noise and get people to open your email? Without awesome email […]
“I don’t care what your analysis says. I want one million dollars for my house! Then, I want you to find me a desperate seller who will sell me their perfect house for a really low price.” If you’ve been a real estate agent for any length of time, you’ve had clients like this. As […]
Have you ever sold a home listed over $3M from a Sunday open house? Recently, TAN Marin chapter member Diana Hammer used a Top Agent Network post to ask this question of her fellow top agent members. It turns out there are many different opinions on this subject and, thus, an interesting discussion emerged. Of the […]