Myths and Facts
Click each myth to dispel it
Myth: We don’t need TAN in my area because agents here always list through the MLS.
Fact: For the quickest, strongest sales, from the day your seller says, “I am going to sell and I’d like you to be my agent” until the day you put the listing in the MLS, you should be marketing your listing. With TAN, you can be. TAN lets you announce the listing broadly to the verified top agents in your market. So while you get the property ready, other TAN agents are helping their buyers put strong offers together.
Myth: TAN encourages pocket listings.
Fact: We don’t encourage or believe in secret pocket listings. The vast majority of listings on TAN are pre-MLS announcements. On those occasions when a seller does insist on privacy, posting a non-mls listing on TAN gives the property far more exposure than traditional networking methods, encouraging fair market dynamics.
Myth: TAN’s facilitation of Pre- & Non-MLS marketing is not good for sellers.
Fact: TAN benefits sellers. When a seller’s agent pre-markets on TAN, the agent can test pricing (so the listing won’t get stale on the MLS) and attract the most eager buyers. To sellers for whom, for any number of reasons, the stress of staging and public showings would be burdensome, TAN is invaluable.
See why posting real estate listings on TAN pre-MLS has significant benefits both for top agents as well as for their sellers in this short video (1:37):
Myth: TAN breaks MLS and Realtor Association rules.
Fact: Following all MLS and local Realtor Association guidelines is a requirement of TAN membership.
Myth: My clients already know I’m a top agent.
Fact: Clients know “top” statistics are easily manipulated. They are reassured by TAN’s third-party verification of our members’ top status.
Myth: TAN’s restriction of information to the top 10% is unfair to non-members and their clients.
Fact: TAN posts are shared with the full top 10% of producing agents, those typically involved in closing 9 out of 10 sales in any geography. Networking in invitation-only, self-defined groups is standard industry practice. But posting on TAN gives a listing far greater exposure than it would get from traditional in-house or word-of-mouth networking.
Watch TAN CEO & Founder David Faudman explain why TAN is built around the top 10% of verified producing real estate agents in each market in this short video (:43):
Myth: Competitors don’t collaborate.
Fact: Truly seasoned real estate professionals know they can’t sell homes without cooperating with other agents. We call this “co-opetition.”
Myth: TAN puts your client relationships at risk.
Fact: Just the opposite. TAN records the posts you make in the searchable database where they become part of the community record.
Myth: TAN favors one brokerage over another.
Fact: TAN is brokerage agnostic, circulating valuable real estate information to the local, top producers regardless of brokerage.
Myth: TAN is competing with the MLS.
Fact: TAN’s usage rules explicitly forbid duplication of content already on the MLS. We actively enforce this rule.
Myth: TAN is no different from an e-blast.
Fact: E-blasts are one-way communications. TAN lets its members create lively community exchanges—and records them for the protection of all parties involved.
Myth: Posting on TAN means I have to list my listing twice.
Fact: TAN is for exchanging listings and information that can’t be found on the MLS. Posting is quick, casual and far easier than entering a listing on the MLS. On TAN, what’s important is the timing (early), not the presentation.
Read our Frequently Asked Questions
I posted a listing on TAN and received a call the 2nd day. I had one showing and it sold!:-) Buyers and sellers are happy! Agents are happy! Thanks again.
– Becky Jones, Shankle Real Estate
More testimonials »
During my trial period on TAN, I saw an upcoming listing post that was exactly what my clients were looking for. I called the agent and my clients were able to see the property the same day. We closed in less than a month!
– Ju Dee Bell, J. Rockcliff Realtors